# Lead generation

A lead costs the most in the minutes right after it comes in. Connect a lead source here and Voice Logica turns every new submission into a phone call from your agent - typically within seconds, while the person still remembers filling in the form. A lead can start an [outbound call](https://docs.voicelogica.ai/outbound-calls/) automatically, or start a [New Lead workflow](https://docs.voicelogica.ai/workflows/new-lead/) you design.

Every source produces the same thing: someone who left a name and a number and asked to be contacted. So you connect each one once, then decide once what happens to a new lead.

  <ShotPlaceholder
    src="/assets/integrations/leads-catalogue.png"
    name="leads-catalogue"
    alt="Lead sources in the Integrations Catalogue"
    capture="Lead sources in the Catalogue."
  />

## The sources

| Source | What it is | Connect with |
|---|---|---|
| **Facebook & Instagram** | Meta Lead Ads instant forms | Authorize (Facebook login), then pick the Page |
| **TikTok** | TikTok Lead Generation forms | Authorize (TikTok login) |
| **Google** | Google Ads lead-form extensions | Authorize (Google login) |
| **LinkedIn** | LinkedIn Lead Gen Forms | Authorize (LinkedIn login) |
| **Your website** | A form you host on your own site | A webhook URL you post submissions to |
| **Voice Logica form** | A form Voice Logica hosts for you | Build it under Lead Forms, embed or share the link |

A Voice Logica **lead form** can also be pushed into Facebook, TikTok, Google or LinkedIn as that platform's own instant form, so one form definition feeds both your site and your ads.

## What happens to a new lead

Each connected source has its own settings. You choose one of two paths:

- **Automatic calling** — Pick an agent and a caller ID, write short callback instructions, and set the number the lead sees. A new lead is phoned straight away, with no workflow to build. Automatic calling cannot be turned on without an agent.
- **New Lead workflow** — Leave automatic calling off and build a [New Lead trigger](https://docs.voicelogica.ai/workflows/new-lead/) instead, for anything beyond a plain callback - save the contact, text first, branch by source, open a ticket, then call.

Shared settings (one dialog, every source): email the sales team when a lead arrives, and the hours a callback is allowed - a lead that comes in overnight is rescheduled to the next working morning, not refused.

## First setup

1. **Integrations - Catalogue** - open the source you want (Facebook, TikTok, Google, LinkedIn) and **Authorize**. For a website form, copy the **webhook URL** and post your form submissions to it. For a Voice Logica form, open **Lead Forms** and build one.

2. **Confirm it under Connected** - the source should show a working status.

3. **Set what happens** - on the source's settings, either turn on **Automatic calling** (agent + caller ID + instructions) or leave it off for a workflow.

4. **(Workflow path) build a [New Lead trigger](https://docs.voicelogica.ai/workflows/new-lead/)** and attach it.

5. **Prove it** - send a test submission from the platform (or your form). With automatic calling on, your phone rings. With a workflow, watch it run. Test submissions are ignored unless you ask the trigger to include them.

## Troubleshooting

**A test lead came in but nothing happened**

Either automatic calling is off and no New Lead workflow is attached, or the trigger drops test submissions (the default) - turn on *include test submissions* while you test. If you use a workflow that sends SMS or calls, also check the lead actually had a phone number; a form that only collects email produces a lead with nothing to ring.

**Facebook authorized but no leads arrive**

Leads only flow from a Page you selected during setup, and the ad's instant form must be one Voice Logica knows about - either a form you created in Facebook that you linked, or a Voice Logica lead form pushed to that Page. A Facebook form cannot be edited after it is live: changing it in Voice Logica creates a new version, and ads using the old form must be pointed at the new one in Ads Manager.

## Next Steps

[New Lead trigger](https://docs.voicelogica.ai/workflows/new-lead/) - handle a lead with a workflow.
[Outbound Campaigns](https://docs.voicelogica.ai/outbound-calls/campaigns/) - call a list of leads you already have.
[Get an integration working](https://docs.voicelogica.ai/integrations/) - the connect-then-use pattern for every integration.